Shop Guam Festival 2015
November 01, 2015 - February 15, 2016
The fourth annual Shop Guam Festival, the biggest shopping event of the Western Pacific, returns November 1, 2015 and will run through February 15, 2016.
Showcasing Guam’s tax-free shopping and island activities, Shop Guam features a diverse set of shopping incentives and events that any visitor or local resident can enjoy. The campaign is embedded with in-store events, culinary celebrations, optional tours and cultural activities. The 2015 Shop Guam Festival features over 200 offers from more than 120 vendors.
Mobile App Returns!
GVB brings back the event’s print and mobile shopping components in six different languages to encourage and help visitors explore Guam during the festival period. Both guides are available in English, Japanese, Korean, Russian, Traditional Chinese and Simplified Chinese.
The Shop Guam App has a new search function for Shopping, Food & Drinks, Optional Tours & Services, Only on Guam, Mobile Only Deals, and Events. It also has the ability to locate vendors closest to the user and allows the user to download data so the app is still functional when no Internet connection is available. The mobile app is available FREE for download on the Apple iOS store and Google Play store.
Download the Shop Guam app for Apple devices
Shop Guam began in 2012 as a global social media marketing campaign by GVB aimed at creating an interactive shopping experience that highlights Guam as a modern, fashionable, and diverse shopping destination. The first campaign garnered $8.4M worth of media exposure coverage in 120 days.
Following a successful campaign in 2013, the Shop Guam Festival increased media coverage to $8.7M and received recognition from the internationally acclaimed Pacific Asia Travel Association (PATA). The campaign was awarded with a distinguished PATA Gold Award for excellence in marketing media.