GUAM SUMMER TREASURE HUNT

The Guam Summer Treasure Hunt (GSTH) is a fully digital, interactive island-wide campaign designed to engage both local residents and visitors in a unique Guam experience ("Only On Guam" OOG). Through curated site visits, social media content creation, and cultural exploration, participants will embark on a 12-week adventure from July 1 to September 30, 2025.

The campaign aims to spotlight Guam's cultural landmarks and community businesses, while boosting tourism, encouraging exploration, and generating shareable moments online. No printed passports or paper materials will be used, reinforcing the campaign's digital-first approach. Only a tent card will be printed promoting GSTH and QR code registration will be displayed at participating hotel lobbies, restaurants, and the GVB office.