2020 has forced us to switch to a new normal - from dining in, school, shopping and how we do business. This year cemented the fact that traditional marketing is no longer enough to keep a business alive.
Transitioning from offline to digital, especially for businesses, is never easy and will never be. That is, if you don’t know where to start. Starting is one thing, doing it right is another.
A business might have a website, but is it serving its purpose? Of course you can do Facebook or Google Ads easily, but how do you know that you are not just wasting money, time and effort? How do you know that you’re reaching the right people, with the right intent, at the right time? The answer - digital marketing.
This is where we come in. We have more than a decade of experience in Search Engine Optimization, Pay-Per-Click Advertising and proven digital marketing strategies that work. We build strategies based on a solid foundation devised from actual best practices that are proven to work and be successful.
Hershey, the Founder/Digital Marketing Director of Switch Digital has been Google Analytics and Google Search & Display Certified since 2010. We have handled clients of different scales in the US, UK and Australia and the most important thing is we are in direct contact with Google account managers to let us know the latest changes on how Google works right before they are actually live. This means, we will have measures ready to make sure these changes don't impact your business.
The business model that we have might be different from a traditional one. Big companies will surely have their in-house marketing, but the question is - are they equipped and knowledgeable enough to actually develop a digital marketing strategy that works? Digital marketing doesn’t stop when you build a website or have done Facebook or Google Ads. It stopped the moment you thought that you had done enough. With the ever changing marketing trends and activity, efforts should be continuously updated and best practices should be applied regularly.
Having a website is of course obvious, but believe it or not, the number of business websites that we audited is a good indicator that Guam is lagging behind in terms of marketing. We don’t just stop once your website is done. SEO is an ongoing process. It is proven to be lucrative because of sustained results and stability. SEO can place you right in front of your target customers and clients when they're running a search for businesses just like yours.
Guam’s main economy revolves around tourism. We know how our businesses suffer from this pandemic. It is but an undeniable fact, that businesses and the economy suffer when you rely on just one source. This is the best time to make COVID downtime more productive. Small businesses should be preparing themselves to get found online so that when the world starts to open up, your business will be there in Google, ready to get found.
Who else can understand a local business better than a local? Rather than waiting back and forth for decisions, we can go meetup anywhere on the island and discuss things face to face. This will avoid a lot of misinformation and misunderstandings between us and the clients. It will also be easier to implement changes and requests since we are in the same time zone.
Switch Digital is a Guam-based digital marketing agency that offers Search Engine Optimization, Pay-Per-Click ads management, and website design. We also offer digital marketing training and consultancy. Call us at (671) 787-7348 aka (671) 787-SDGU. We're here to help!
Guam, it’s time to Switch Digital!
The meaning of our logo:
Heart - Because we always leave a part of us in everything we do. Arrow Up - because there’s no way but up Sun - because Guam is where America’s day begins.